“I had been working for ten years at a major organic mattress brand where I helped build and create organic mattresses but when the economy turned I was laid off. I found that I had grown a passion over the past ten years for natural organic mattresses and the retailers I worked with. So I started consulting and sourcing raw materials as a consultant. As I stumbled upon this latex from Sri Lanka, I realized it had an amazing feel, smell, and story. One of the oldest rubber manufactures, established, owned their own plantations, and they employ over 30,000 people on the island. I felt lucky to find such a special product and I took it to the retailers and companies I was working with and they all shut down the prospect of this latex. As the thought grew in my mind I decided to invest in making a mattress collection that matched the characteristics of this rubber. After 18 months of testing the product on the mattress floor and the consumers morphed and shaped the product to help fit their needs, we had created the unique and special mattresses we have today.
After morphing this latex into a all natural mattresses that fits the needs of consumers I collaborated with the better mattress manufactures in the country. Next, I partnered with my co founder Andy Freedman and we were ready to launch this brand across North America."